Previously, we reported that Disney had sent out emails to guests who had previously journeyed aboard the Star Wars: Galactic Starcruiser regarding a paid focus group. In it, the email header had referenced the Disneyland Resort despite the hotel being at Walt Disney World. Now, Disney has clarified the survey’s target in an updated email.
The email was sent out this afternoon, with the subject “CORRECTION: Invitation to participate in research for the Walt Disney World Resort.”
Disney’s statement read in part “Greetings, you recently received an email regarding your voyage on the Star Wars: Galactic Starcruiser. Due to an error, the subject line referenced research at the Disneyland Resort instead of the Walt Disney World Resort. This issue has now been corrected, so we would like to invite you once again to participate in an upcoming, exciting research study to talk more about your perceptions, observations, and attitudes about your recent stay on the Star Wars: Galactic Starcruiser at the Walt Disney World Resort.”
The focus group will be a 90-minute virtual session between June 20 and 23, 2022. Participants will receive a $175 Disney Gift Card.
Are you disappointed that the Star Wars: Galactic Starcruiser may not be planned for the Disneyland Resort after all? Let us know in the comments below.
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Research respondents are typically paid for focus groups. The $ amt of the gift card is appropriate for this length of group.
No I’m not disappointed. Disney doesn’t need to clone every new ride or hotel on both coasts and I think it is nice to have some differences between the parks.
If the costs per night were reduced, they’ll get more packed out rooms. If they have characters from the Original Trilogy era, like, say, Vader, they’d never have a vacancy.