40% of Disneyland Magic Key Sales Are to New Passholders
In August, the new Magic Key program began, replacing the former Annual Passholder program for Disneyland Resort. In today’s Q4 earnings call, CEO Bob Chapek revealed that while the new Magic Key Passes have been popular with Legacy Passholders, 40% of all sales are to new passholders. Chapek also noted that the program is selling … Read more






