PHOTOS: Every Piece of New “Magic Happens” Parade Debut Merchandise (with Prices) at Disneyland

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Magic Happens––merchandise happens! With the special preview debut of the all-new “Magic Happens” parade yesterday at Disneyland, today marks its official grand debut, and a full line of merchandise has been rolled out to celebrate the royal occasion. The full collection features some fun new Sorcerer Mickey ears, plus apparel, and of course––pins. You can check out the full merchandise line (with prices) below!

“Magic Happens” Parade Mickey Ears – $29.99

These adorable purple ears feature champagne-colored iridescent sequins and a frilly plush Sorcerer Mickey hat.

On the side “Disney Magic Happens” is embroidered in gold thread.

The interior of the headband is also lined with purple velvet.

“Magic Happens” Parade Raglan 3/4 Sleeve Tee – $36.99

This grey heathered tee features purple sleeves, a raw hem, and of course, Sorcerer Mickey and the “Magic Happens” logo.

“Magic Happens” Parade Light-Up Tumbler – $19.99

This double-walled travel tumbler is adorable, featuring Sorcerer Mickey on his float, and the parade logo. The topper is the same shape as the Sorcerer Mickey float, with a reusable straw.

“Magic Happens” Parade Light-Up Mickey Ornament – $27.99

Another light-up item in the collection is this Mickey Mouse ornament, filled with battery-operated string lights.

“Magic Happens” Parade Limited Release Pin – $15.99

Finally, we have the two parade pins. This one features Sorcerer Mickey and is a Limited Release of 5000.

“Magic Happens” Parade Passholder Exclusive Limited Edition (LE 4000) Pin – $17.99

The passholder exclusive features a stylized version of the grand finale float, which has Sleeping Beauty (in make-it-pink, make-it-blue coloring) and the fairies. This one’s a Limited Edition of 4000.

If you’re looking to check out the full “Magic Happens” parade without having to stake out a spot on Main Street, you can watch the full parade in our video below:

For more information on booking your next trip with our official travel agent sponsor, the Vacationeer, visit

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1 year ago

They need Mickey and Minnie plushes with their new costumes!!!!

1 year ago

The golden swirls remind me so much of Rapunzel’s magic hair