AMC Theaters Reopening July 15, Disney Springs Dine-In Still Listed as Closed

According to Deadline, AMC has officially announced that they will reopen 450 U.S. locations on July 15.

AMC will reopen over four phases. Phase 1 will limit theaters to have 30% occupancy, blocking out every other row of seats for each movie. Phase 2 will increase capacity to 40%, hopefully moving to 50% by Labor Day and be 100% open by Thanksgiving.

With AMC reopening the middle of July, summer blockbusters can still make it to the silver screen, like Disney’s Mulan which releases July 24.

Circuit Boss Adam Aron spoke to Deadline about the dedication to cleanliness when it comes to returning to the movie-going experience.

“Temperature checks weren’t going to be done widely across American industry. Our consultants from the Harvard School of Public advised that there are things that we can do that would be much more impactful, and a much big determinant of guest safety than taking guest temperatures. In addition to our seat protocols and social distancing and our much intensified cleaning protocols, we’re really investing in high tech solutions. We’ve invested millions of dollars in electro-static sprayers which shoots electrically charged cleaning fluid on the seats, so it really binds to the seat material and kills viruses and bacteria with incredible reliability.”

AMC’s new Safe & Clean policy is listed below:

–Every auditorium will be cleaned between each showtime with enhanced hard surface disinfection including doors, handrails, recliner buttons, and tray tables. There will be extra time allocated between showtimes to allow a full, thorough cleaning of each auditorium.

–Auditorium fixtures and seating areas will be disinfected nightly using electrostatic sprayers.

–All high-touch areas including door handles, stanchions, service counters, handrails, escalator rails, benches, and restroom fixtures will be routinely disinfected. Self-service Freestyle machines will be sanitized routinely, and sanitation stations with sanitizing wipes and/or hand sanitizer will be provided immediately nearby for guest use.

–Disinfecting wipes and hand sanitizer will be found throughout theatres for guests.

–Products used for sanitation and disinfection at AMC are EPA approved for use against viruses, bacteria, and other pathogens including COVID-19.

–Employees will be required to wear masks and have their temperatures checked prior to their shift. If they’re found sick, they’ll be compensated.

–FDA approved hand-sanitizing stations will be placed throughout the theatre for associate and guest use.

–AMC will abide by local ordinances enforcing the wearing of masks. Guests at other locations are strongly encouraged to wear a mask during their visit to AMC. For guests who would like to purchase a mask upon arrival, they will be available for $1 at all locations.

–The circuit is recommending that guests use AMC’s online ticketing and mobile app for ticketless entry. For guests who would like to purchase their tickets at the theatre, AMC has Automated Box Office machines.

Although Disney Springs and the Walt Disney World theme parks will be open when AMC theaters are meant to reopen, currently the AMC Dine-In at Disney Springs is still listed as closed. This may change, but it is a bit disheartening for Disney fans that wish to see Mulan on opening weekend while on Disney property.

Meanwhile, Universal Cinemark at CityWalk will be reopening on July 3 with the showing of classic films and enhanced safety measures in place, so if you’re eager to get back to the movies sooner, you can head over to Universal to enjoy films and movie theater popcorn once again.

What do you think of AMC theaters reopening? Do you hope to see the Disney Springs location reopen in time for Mulan being released?

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Steve
Steve
3 months ago

Love their Dine-In cinemas – it’s a great experience! But I do understand their hesitation. It will probably take a little more time to figure out how to do that as safely as possible.