Disney Parks is launching a new “When You’re Ready” campaign, with the theme of “There’s a Great Big Beautiful Tomorrow.”
The campaign was announced during today’s IAAPA Expo.
The video features fans enjoying Disney at home and counting down to future Disney Parks trips.
Watch the video for the new ad campaign below.
Source: DLP Report
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Too bad there won’t be any entertainment in the parks when they get there.
I’m scheduled to go to Disney in February with my 5 month old, 7 year old, and 80 year old grandmother who have all 3 never been to Disney before. I am completely bummed that (most likely), they will not get to enjoy the nighttime spectaculars, they will not get to meet any characters, nor will they get to enjoy any of the live shows that I have raved about for years. Nor will many of the incredible restaurants be opened. Disney could easily have avoided all of the financial troubles they’re in by simply providing a waiver that states that Disney cannot be held responsible if a person contracts COVID on their visit. Disney can take precautions, provide handwashing stations and hand sanitizer, and still make it every person’s choice to come.
If you’re going to start a campaign to get people back in, you better have a product that is worth coming to. Right now, I’m not sure that it is. I’m going to give our reservation a few more weeks to wait and see what happens, but I desperately hope Disney hires back many workers and opens back the full experience back up soon.