While addressing Universal Team Members in an internal video, Mark Woodbury, Chairman & Chief Executive Officer, Universal Parks & Resorts, announced that the division will change its name to Universal Destinations & Experiences.
“When I started with the company, our division was called Universal Recreation Services Group,” stated Woodbury. “We had Hollywood Studio Tour and National Park concessions. When we expanded east to Orlando and added hotels, we changed our name to Universal Parks & Resorts. Now this continued growth and transformation brings with it a new opportunity to express our unique offerings to guests, team members, and partners in a new way. So, I am thrilled to officially announce that we are changing the name of our division from Universal Parks & Resorts to Universal Destinations & Experiences.”
Woodbury went on to say that he believes that Universal Destinations & Experiences “captures the thrilling place Universal holds in the hearts and minds of our audiences.” And says that the new name change further differentiates them from “any and all competitors today and in the future.”
On February 17, 2023, Universal opened the Super Nintendo World at Universal Studios Hollywood. Tickets for the first two days quickly sold out. Tickets were not available for anyone including Annual and Seasonal Passes.
Universal has numerous other projects in the works including the Donkey Kong Country expansion at Universal Studios Japan, a Minion land coming to Universal Orlando Resort – coming this summer, and Universal Epic Universe, set to open in two years.
Recently, Universal announced their desire to bring a new family-oriented theme park to Frisco, Texas.
After pushback from some Frisco residents, the Frisco, Texas City Council and the Frisco Planning and Zoning Commission voted to approve a Universal theme park planned for the Dallas suburb on Tuesday, March 7 in a meeting that featured many vocal critics.
The theme park, which will be located off of the Dallas North Tollway, is set to cater specifically to families with children between the ages of 3-11. The Planning and Zoning Commission voted unanimously to approve the park for a Special Use Permit to be forwarded to the City Council for approval. The City Council then voted 4-2 to approve the project.
What do you think of the new name change? Let us know in the comments below.
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maybe di$ney could try changing the name of the four parks to the four golden fleeces to better reflect their business model too?
I’m really happy for universal and all that they are currently doing, but i’m really not digging this name here. It’s too literal, like yeah theme parks/travel spots are destinations/experiences but it just sounds so bland.