Scentsy Branding Added to Dumbo the Flying Elephant Sign at Magic Kingdom as Company Officially Becomes Presenting Sponsor

Kyle Silagyi

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Scentsy Branding Added to Dumbo the Flying Elephant Sign at Magic Kingdom as Company Officially Becomes Presenting Sponsor

The iconic Dumbo the Flying Elephant attraction in the Storybook Circus section of Magic Kingdom has a fragrant new sponsor. The Scentsy logo has been added to the ride’s Timothy Q. Mouse-topped sign, officially ushering the company in as the attraction’s new presenting sponsor.

Scentsy Becomes New Presenting Sponsor of Dumbo the Flying Elephant at Magic Kingdom

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Source: Scentsy on Instagram

Scenty shared a first look at the updated sign on its official Instagram account, writing the following in its post:

We’re proud to be the presenting sponsor of Dumbo the Flying Elephant attraction in Storybook Circus! Check out the Scentsy brand proudly displayed on the attraction’s marquee, and join us in celebrating this next step in our sensational relationship with Walt Disney World Resort.

Scentsy on Instagram
Dumbo the Flying Elephant Scentsy 1
Source: Scentsy on Instagram
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When we visited Magic Kingdom later, we saw that the Scentsy logo was on multiple signs for the classic ride.

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The Timothy Q. Mouse sign is on an archway between the two carousels.

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A red oval with gold filigree below the main sign reads “Presented by Scentsy.”

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“Presented by Scentsy” is also on signs next to the attraction entrances.

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Scentsy’s impending sponsorship of Dumbo the Flying Elephant was announced in July.

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Founded in 2003, Scentsy is the “official home fragrance” for Walt Disney World. The company sells an array of products both pungent and odorless, including scented oils, candle warmers, and air diffusers. Scentsy has worked with several companies in the past, selling licensed candle and fragrance products. They’re currently selling a collection inspired by “Wish,” the latest Walt Disney Animation Studios film.

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Scentsy will also sponsor the “Smellephants on Parade” interactive experience when it ultimately opens at Magic Kingdom. The “search and sniff” adventure will be located near Dumbo the Flying Elephant.

Dumbo the Flying Elephant

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Dumbo the Flying Elephant is an attraction emblematic of Disney Parks themselves. Inspired by the 1941 Walt Disney-produced film “Dumbo,” the original version of the ride opened at Disneyland Park on August 16, 1955. The aerial carousel has since been an opening day attraction at every Disney ‘castle park’ in the world, opening at Magic Kingdom on October 1, 1971, Tokyo Disneyland on April 15, 1983, Disneyland Paris on April 12, 1992, Hong Kong Disneyland on September 12, 2005, and Shanghai Disneyland on June 16, 2016.

Dumbo the Flying Elephant moved from the center of Fantasyland in Magic Kingdom to Storybook Circus when the mini land opened in 2012. Storybook Circus replaced Mickey’s Toontown Fair, while “New Fantasyland” took over the old Dumbo space behind Cinderella Castle. A second Dumbo the Flying Elephant carousel was constructed alongside the first to accommodate more guests.

How do you feel about Scentsy officially becoming the new presenting sponsor of Dumbo the Flying Elephant at Magic Kingdom? Let us know in the comments.

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Author

  • Kyle Silagyi

    Kyle has been an ardent fan of all things Disney and themed entertainment since his first trek up the Forbidden Mountain in 2006. You can reach him at kyle@wdwnt.com