Avis will begin sponsoring Autopia in Disneyland Paris beginning on December 18, 2023, after becoming the official car rental partner of Disneyland Paris earlier this year.
Autopia and Avis
With the sponsorship, Autopia will receive some updates “infused with Disney magic and nods to the Avis brand.” Disneyland Paris stated that Autopia, presented by Avis, “promises guests an adventure with new scenic elements designed by Walt Disney Imagineering.” The additions “will incorporate Avis’ core values within the storyline and origins of the iconic attraction.”
Avis signage has been added at the attraction and the photo op car in front of Autopia has been painted the signature red of Avis.
Guests who ride Autopia will receive a new commemorative driver’s license featuring a red car and the Avis logo.
The new attraction poster will be displayed in Disneyland Park under the Main Street, U.S.A. train station and on the platform of the Discoveryland station. On the opening day of December 18, the first 100 guests at Autopia will get a print of the attraction poster.
Autopia was an opening day attraction in 1955 at Disneyland in California. A version of it called the Grand Prix Raceway opened with Magic Kingdom in 1971 and has since been renamed Tomorrowland Speedway.
Autopia was also an opening day ride at Disneyland Paris. This version of the ride was the only one to have a storyline, although that has since been dropped, and it has unique 1920s retro-futuristic theming.
Autopia opened at Hong Kong Disneyland in 2006 but closed 10 years later to make way for the Avengers Quinjet Experience. The ride was called Grand Circuit Raceway at Tokyo Disneyland, where it was also an opening day attraction in 1983, but it closed in 2017.