According to Deadline, Disney’s live-action “Snow White” made $3.5 million in previews, which began at 2 p.m. on Thursday, March 21.
“Snow White” Makes $3.5 Million During Previews
The success of the film at the box office will depend on whether families choose to see the film on opening weekend. Spring break is a positive factor, as 25% of kids are off school.
Despite the live-action film having a high awareness level of 94%, meaning that audiences are aware of the film, it has a 39% interest level.
Rotten Tomatoes rated the film with a critical score of 46%. Other Disney live-action films have also seen low ratings, including “Maleficent” at 54% and “Aladdin” at 57%.
“Snow White” is set to be featured in 4,200 theaters across the U.S. and will offer screenings in PLFs, 4DX, Screen-X, Dolby, and Imax.
The film is projected to make $50 million during opening weekend, but based on projections, it still will not reach the initial box office profits of the Disney live-action remakes.
The film stars Rachel Zegler as Snow White and Gal Gadot as the Evil Queen. The storyline follows Snow White as she partners with the seven dwarfs to free her kingdom from her cruel stepmother.
“Snow White” arrives in theaters on March 21. You can view the full trailer for the film below.
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