Universal filed a trademark for the name “Universal Mega Movie Summer” for use at theme parks.
Universal Mega Movie Summer
Universal filed the trademark on March 7, 2025. It covers these offerings:
Amusement park, theme park, and water park services; Entertainment services in the nature of amusement park, theme park, and water park attractions, namely, rides and themed areas; Presentation of live show performances; Providing amusement arcade services; Adult’s and children’s entertainment and amusement centers, namely, interactive play areas; Entertainment services, namely, live appearances by costumed characters; Education and entertainment services, namely, conducting guided tours of motion picture and television production facilities and related exhibitions and demonstrations at such facilities; Entertainment services in the nature of escape room attractions; Entertainment services, namely, live entertainment and street performances in the nature of live music concerts and live music performances, live performances by a DJ, live dance performances, live performances by balloon artists in the nature of balloon twisting for others, and live performances by stilt walkers; Entertainment services, namely, hosting social entertainment events in connection with retail stores in and adjacent to an amusement park; movie showing
The trademark may not be used for all of these possible services.
The name and logo are similar to those of Universal Mega Movie Parade, which debuted at Universal Studios Florida last summer with floats inspired by “Jaws,” “Jurassic Park,” “Ghostbusters,” “Back to the Future,” Minions, and more. The parade has been on hiatus since November but will return in April after Mardi Gras celebrations end.
The parade went with the Summer Tribute Store dedicated to classic movies. The “summer” store actually remained open until early January 2025. The new trademark could mean a larger celebration around the return of the parade, maybe including another Tribute Store and more offerings.
This summer marks the milestone anniversaries of 15 years of “Despicable Me” and Minions, 40 years of “Back to the Future,” and 50 years of “Jaws.” A larger celebration could incorporate these anniversaries.
Though the Universal Mega Movie Parade is at Universal Orlando Resort, the trademark does not specify it’s for the Florida resort. It could also be used for Universal Studios Hollywood.
Universal also filed a trademark for the parade name, which remains pending. The Universal Mega Movie Summer trademark is awaiting examination.
Watch our video of the full Universal Mega Movie Parade:
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