“Disney Play” is Tentative Name for Disney’s Upcoming Streaming Service

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Over the weekend, Variety’s Cynthia Littleton revealed that Disney’s upcoming streaming service has a tentative name: “Disney Play.”

The name was revealed in an article on the changing landscape of streaming services and the challenges new players in the game will face. Disney Play was a focal point of the piece.

In the article, Littleton mentioned that the service will be the streaming home of Disney’s theatrical releases from 2019 on, including the as-yet-untitled Avengers 4, “Star Wars: Episode IX,” “Toy Story 4,” “Jungle Cruise,” “Frozen 2,” and the live-action remakes of “Dumbo,” “Aladdin,” and “The Lion King.” Disney is expected to honor its previous agreements with Netflix and other broadcast networks for its films from 2018 and previous years.

The service will be bolstered with original content, including a remake of “Lady and the Tramp” as well as original films. The service will also offer exclusive television content from studios across the Disney brand, including a Muppet-centered series, as well as a live-action “Star Wars” television series and the revival of “Star Wars: The Clone Wars.”

Disney Play is scheduled to launch in late 2019, and is reported to have a lower initial price point than Netflix.


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About the author

Matthew Soberman

Matthew has been a writer for WDWNT since June 2018. He probably should have realized he was a Disney Parks fan when he tried to make a model of the Horizons building in middle school shop class. (It didn't go well.) He is also a huge Muppet fan, and can also be found on ToughPigs.com. You can email Matthew at [email protected]


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  • Play Disney parks thats not confusing or almost the same name as this. How long until fans start calling it Disney Pay? Will it cost more or less then the $15 that they will pay their workers by 2021? Do I get a credit if its like my Disney experience and is always down, does not load or is buggy? Has Disney ever made an app or website that is stable? I hope Netflix builds a theme park

  • This seems like an odd choice for the name of the service. While it may share some brand synergy with the existing Disney Play app, it might cause confusion with some consumers.

    But I think a bigger worry with the “Play” name is that name is already used by Google Play, Google’s digital media store that offers music, magazines, books, movies, and television programs.

    • This seems like odd branding indeed, given the recent launch of their Play Disney Parks app. Between that app and, as you say, Google Play, they’re really going to start confusing people.

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