In his memoir The Ride of a Lifetime: Lessons Learned From 15 Years as CEO of the Walt Disney Company, Bob Iger opened up about the dealings with the creator of “Star Wars” around the time Disney purchased Lucasfilm.
When Disney purchased Lucasfilm in 2012, they also purchased the outlines for three new movies. However, the purchase of these outlines was done more out of obligation and not as a sense of desire to actually use said outlines. Lucas himself learned that Disney did not plan to follow his outlines when Kathleen Kennedy, J.J. Abrams, and Michael Arndt met to discuss the new trilogy.
Iger says in his book, “George felt betrayed, and while this whole process would never have been easy for him, we’d gotten off to an unnecessarily rocky start.” After a private screening of Episode 7, Lucas told Iger “There’s nothing new”, adding that there weren’t enough technological improvements in the new trilogy.
Lucas seems to have a similar thought process of fans as of late, with there being an increasing sentiment that “Star Wars” is becoming a stale product. Iger himself seemed to agree with a piece published with The New York Times over the weekend saying, “I just think we might’ve put a little bit too much in the marketplace too fast”.