Mickey’s of Hollywood, one of the oldest storefronts at Disney’s Hollywood Studios, was shuttered back in May as yet another historic piece of Disney’s Hollywood Studios was closed for refurbishment. Today, the store officially reopened after its massive overhaul, with the reopening slightly behind schedule.
Mickey’s of Hollywood was always regarded as the “Emporium” of Disney’s Hollywood Studios, taking up the entire first block of store facades to the left upon entering the park on Hollywood Boulevard. Before we delve into the store’s new look, it’s worth taking a look at what it used to look like, full of hidden references to classic Disney animated shorts:
Much like the recently refurbished Legends of Hollywood and Keystone Clothiers, the store now features a refreshed interior with new flooring and an all-red paint scheme on the walls. There’s still a heavy emphasis on that old Art Deco and Hollywood Glam look, but with less hearkening back to old film strips and classic animated shorts… However, if you look closely enough, you can see some Easter eggs that pay tribute to the old Mickey’s of Hollywood store:
The store logo features aspects reminiscent of the new Disney’s Hollywood Studios logo. The “Mickey’s” lettering is a nod to the wrought-iron columns that were located in between each section of the store before, as is the new logo motif used throughout the store’s design:
It’s cute in that it keeps with this classy, old-timey department store feel, with brightly back-lit marquees denoting each merchandise section. Once Halloween’s over, that section’s marquee will change over to Holiday signage.
Of course, the actual contents of the merchandise available in the store hasn’t changed. Unlike Keystone Clothiers, who got the full-on Star Wars treatment, and Legends of Hollywood, which is now essentially a Pandora Jewelry store, Mickey’s of Hollywood is still your go-to spot for a full range of Disney merchandise. There’s a wall full of tees…
Plus a corner with some polos and hats.
Additional stands are scattered across the floor, but they’re spaced out enough so as to avoid congestion or bottlenecking in the store.
Apparel takes up most of the wall stands, with pins, stationery, and other knick-knacks displayed in small stands in the middle.
As always, drinkware and Goofy’s Candy Co. branded snacks are available as well.
A whole “Headwear” section features a wall full of Minnie Ear headbands.
As you can see from the Porg puppets and BB-8 sippers, there’s some inevitable Star Wars merch here too, but it’s kept to a minimum.
A display shows the latest Disney color trend: Arendelle Aqua. Over by the registers, there’s a full-length mirror so you can try stuff on and see how it looks.
I’m a huge fan of the overhead lighting fixtures and goldtone hardware everywhere.
A whole wall of toys!
Even more snacks by one of the registers.
The various registers and unobstructed area right in front of them should make for a comfortable check-out process.
You can take a full walkthrough of the new Mickey’s of Hollywood store in the video below:
5 thoughts on “PHOTOS, VIDEO: Mickey’s of Hollywood Reopens with New Look and New Logo After Massive Overhaul at Disney’s Hollywood Studios”
Looks great, thanks for the update Jessica.
I like the new look and color scheme but I wish they had kept the film reel decorations and the character silhouettes up in the soffit area.
Now that’s a beautiful shop. Nice redesign.
its nice but doesnt look like it belongs in a theme park, pretty bland and barren. disney magic is just gone anymore, would it have hurt them to have included some images of Mickey or something? and its all the same generic merch, do they not even have souvenirs that say hollywood studios anymore? They are turning all these parks into just another disney springs.
Would have loved if the video of the new store would have slowed down and shown us more overall views, as opposed to going from one tight shot of a merchandise rack to another.
I already knew what goods would be offered. I was hoping to get a “feel” for the new version.
Videographer wasn’t on board.
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