Disney and Universal Pushing for Law Change to Allow Beer Advertisements & Promotions in Theme Parks
Walt Disney World and Universal Orlando Resort are pushing again for a state law change that would give beer companies more exposure and the parks potentially more revenue during the coronavirus pandemic recovery.
According to Gabrielle Russon of the Orlando Sentinel, Universal and Disney are both lobbying for HB 73, which carves out an exemption to a Prohibition-era rule that would let theme parks make advertising and naming rights deals with beer manufacturers. The theme parks are jumping into a fight with craft brewers and smaller distributors who fear an uneven playing field if Anheuser-Busch Inbev or another large company gets multimillion-dollar deals with the corporate-owned theme parks.
A theme park couldn’t give preferential treatment to the advertiser and could still sell beer from another company though, according to the bill.