The Walt Disney Company released their earnings report today, revealing a significant boom from last year’s profits for Disney Parks.
According to Disney, this growth is due to more guests visiting the parks and an increase in the average per capita ticket revenue. This means that they made more money from one ticket than before. This is in part due to higher room rates and higher costs in general.
Disney also attributes the increase in average per capita ticket revenue to Genie+ and Lightning Lane. These paid services launched at Walt Disney World and Disneyland Resort during this quarter, replacing the free, retired FastPass service. Genie+ costs $15 per day, while separate, individual Lightning Lane selections vary from $7 to $20.
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
Microtransactions will do that. It doesn’t mean they are good
Shocker! We charged more and thus made more. With financial geniuses like this the stupid decisions at Disney make a little more sense now…..
Genie+ is so flawed it is hard to describe all of the problems this system has. We have been here for a week, and have needed Guest Relations at least once per day. We know how to use the system and we are struggling. I can’t imagine how people are fairing that don’t have a grasp on the system.