Bob Chapek speaking into microphone

Disney CEO Chapek Says Theme Park Prices May Raise to Meet Consumer Demand

In an interview with CNBC, The Walt Disney Company CEO Bob Chapek said that more price hikes will likely hit Disney theme parks soon to meet consumer demand.

Bob Chapek stock

Here is Chapek’s full quote:

Well, we always watch our demand. When you’re playing a yield game like we are right now and you have the flexibility with our reservation system, we can move on a dime. We read demand. If demand goes up, we have the opportunity to do that. We have no plans to announce right now in terms of what we’re going to do, but again, we operate with a surgical knife here. We’re at a level of sophistication with our pricing that not only does it maximize shareholder value, but it enables us to provide a value to guests no matter what time of year they want to come. It’s all up to the consumer. If consumer demand keeps up, we’ll act accordingly. If we see a softening, which we don’t think we’re going to see, then we can act accordingly as well.

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Disney Parks revenue has been rising, as we saw again during yesterday’s earnings call. Outside of the parks, Disney+ got 14.4 million more subscribers during Q3 2022 and will be raising prices with the launch of their ad-supported tier in December. Disney also stated that they expect to increase capital expenditures to $6 billion.

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  1. It maximizes shareholder value…

    Current stock price 119 – down from a 52 week high of 187. That’s over33 percent. Where is the maximum?

  2. Yes Bob, meet our demands. We want price hikes! If I’m not paying $200 for a single park ticket, then I’m not going to Disney.

  3. Disney is fast becoming “only the rich need attend”!!! Disney created this experience for all families. Now Bob is trying to make it impossible for families of all walks of life to attend. This is a real shame. What he doesn’t realize is it has become a shopping destination only, as no one can get on the rides. If one does not pay for the lightning lanes or Genie + then, they are likely not able to get on the rides. This is again-if you pay extra-you can ride the rides-alleviating the ability for families to participate. I am a long time annual passholder. Our benefits are being removed and one must pay additional fees to get what we had previously-for example the photo pass. This was a nice perk, but has been removed unless one pays additional fees.

  4. Unfortunately is it the best way to thin the crowds. Less waiting line will reduce the fights. Less wear and tear with the same revenue. The overall experience will improve.

  5. Bob Cheepskate knows how to impact Disney crowds. Everytime he opens his mouth he gives people a reason why they should stay away from Disney parks.

  6. Walt Disney wanted to build a park where the parents and kids could have a good time together. Now it’s all about “shareholder value”. You not rich enough yet there Bob? I guess you’re succeeding in deciding who you want in those parks. Only the rich and the woke for you guys, huh?

  7. I’m out. It’s only somewhat “ok” to pay a premium, but only when yields premium benefits. I was in the parks in February ’22. You can’t get more than 2 high-end rides in because the lines are insane. Too many people in the parks. Disney has lost focus on the family park experience.

  8. I can’t wait for Disney to hit the wall and they out price themselves! They will be begging people to come to their parks! Walt would have never ran the company this way! Profit over making people happy. Shame on you!!!!

  9. Do what the heck is he really saying here??? More Chapek word salad. Prices will go up anyway. It’s the only way the Disney company can meet Wall Street targets and maintain shareholder value.

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