BREAKING: Universal Parks & Resorts Announces New Family-Focused Theme Park Coming to Texas

Universal Parks & Resorts just announced they have plans for a new theme park in Frisco, Texas designed specifically for families with young children.

Universal Parks Resorts Plans to Bring New Concept for Families with Young Children to Frisco

The concept art shows a hotel with clouds on the ground and what looks similar to the DreamWorks logo at the park entrance. There are four colorful lands, also all seemingly inspired by DreamWorks properties. Camp Cretaceous (an animated “Jurassic World” spinoff) is in the top left and “Shrek” is in the top right. The other two lands appear to be “Trolls” and “Madagascar.”

Here is the press release:

Universal Parks & Resorts announces a one-of-a-kind theme park, unlike any other in the world, specifically designed to inspire fun for families with young children. The new park concept, set in a lush green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.

The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience. It will be full of family-friendly attractions, interactive and playful shows, character meet and greets, unique merchandise and fun food and beverage venues. Although smaller in size, it will still carry the same quality as Universal’s other larger resort destinations.
Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed hotel and room for expansion. The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand.

Universal Parks & Resorts selected the city of Frisco, in North Texas, as the area for this new concept given the city’s growing population and ability to attract businesses to the area. The proposed location for the new concept is ideally situated east of the Dallas North Tollway and north of Panther Creek Parkway.

“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”

“Frisco is one of the fastest growing cities in the U.S. and has been recognized as a great place to plant professional roots and raise a family,” said Frisco Mayor Jeff Cheney. “This new Universal concept will continue to enhance our tax base, expand employment opportunities and bring even more fun to Frisco benefiting our residents, businesses, and visitors.”

More details about the project will be revealed over time.

Universal also announced a new horror-themed destination in Las Vegas, Nevada. This is all amidst the continued construction of Epic Universe, a new theme park at Universal Orlando Resort.

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