Universal Orlando Resort Unveils Redesigned Logos for Parks and CityWalk

Chuck Mirarchi

Updated on:

UOR new logos group

Universal Orlando Resort Unveils Redesigned Logos for Parks and CityWalk

Chuck Mirarchi

Updated on:

UOR new logos group

Universal Orlando Resort Unveils Redesigned Logos for Parks and CityWalk

Universal Orlando Resort has just unveiled redesigned logos for their Florida resort. Universal Island of Adventure, Universal CityWalk, Universal Studios Florida, and Universal Volcano Bay have all received updated logos.

Universal Islands of Adventure theme park

Here is the new logo for Universal Islands of Adventure theme park. The park is home to a number of attractions including those themed to The Wizarding World of Harry Potter – Hogsmeade, Seuss Landing, Jurassic Park, Marvel Super Hero Island, Port of Entry, The Lost Continent, Toon Lagoon, and Skull Island: Reign of Kong.

UOR Island of adventure logo

The new logo features a version of the original globe and compass design except the globe is solid red and not a map of the world as seen in the original logo below. The compass points have been toned down to a more weathered gold color as well. The Islands of Adventure wording also has seen some significant changes. The new logo is more refined and has a metallic-steel look to it.

Universals-Islands-of-Adventure old logo

Here are the attractions found at Universal Islands of Adventure:

  • Jurrasic World VelociCoaster
  • Jurassic Park River Adventure
  • Skull Island: Reign of Kong
  • Hagrid’s Magical Creatures Motorbike Adventure
  • Harry Potter and the Forbidden Journey
  • Hogwarts Express – Hogsmeade Station
  • Flight of the Hippogriff
  • The Cat in the Hat
  • The High in the Sky Seuss Trolly Train Ride
  • One Fish, Two Fish, Red Fish, Blue Fish
  • Caro-Seuss-el
  • Dudley Do-Right’s Rip Saw Falls
  • Popeye & Bluto’s Bilge-Rat Barge
  • Pteranodon Flyers
  • Storm Force Acceleration
  • The Amazing Adventures of Spiderman
  • The Incredible Hulk Coaster
  • Dr. Doom’s Fearfall

Universal CityWalk

In February 1999, the Universal CityWalk opened in Orlando as part of the expansion that turned Universal Studios Florida into the Universal Orlando Resort, featuring a mix of shopping, dining, and entertainment options. The CityWalk was constructed on the site of the former Universal Studios parking lot and entrance. Visitors arrive at the resort and park their cars in the two-story parking garages before taking covered moving walkways over Universal Boulevard and into CityWalk. Once there, they can enter either of the two theme parks: Universal Studios Florida or Universal’s Islands of Adventure.

The redesigned logo has a contemporary feel with “Universal” in gold tones, “City” in fading pastel purples, and “Walk,” which has a neon sign effect, in vibrant purple.

UOR city walk logo

As you can see the new logo is quite a departure from the previous two logos below. The multi-colored one, which dates from 1999-2018, has a rock-n-roll-style design. On a solid black background, 1960s-style graphics in purple, red, and orange intersect with an orange triangle. “CityWalk” is written a jagged style with “Universal Studios” above and “Orlando” found below.

UOR citywalk logo old

This more modern logo replaced the rock-n-roll-style logo in 2018. It was much cleaner with “Universal” and “Orlando” against lime green rectangles and “CityWalk” in large block letter.

universal city walk orlando logo

Universal Studios Florida

Universal Studios Florida, alternatively called Universal Studios or USF, opened on June 7, 1990. It is mainly inspired by movies, television, and other forms of entertainment. It boasts a wide range of rides, attractions, and live shows.

The park has attractions themed to The Wizarding World of Harry Potter – Diagon Alley, Hollywood, New York, Production Central, San Francisco, Springfield: Home of the Simpsons, Woody Woodpecker’s KidZone, and World Expo.

UOR Universal Studios logo

Above is the new logo for Universal Studios Florida. It didn’t deviate too far from the present one, however, it does have a crisper look to it. The most recent logo, from 2017, is below for comparison. The two simpler logos beneath that – one in blue and the other in black – were simplified print versions of the detailed logo.

The new logo differs from the previous one in several ways. Firstly, the detailed imagery of the earth has been substituted with solid, three-dimensional representations of the continents. Additionally, the logo now appears on a white background, and the text “Universal Studios Florida” has been rendered in solid gold tones. The wording no longer possesses the three-dimensional, cinematic quality of the previous version.

USF logo 6
Screenshot 2023 03 08 at 16.35.06
Screenshot 2023 03 08 at 16.35.29

Below are older versions of the Universal Studios Florida logo. The first three are from 1989-1998 and the last one is from 1998-2017.

USF logo 4
USF old logo
US florida logo 2

Attractions currently found at Universal Studios Florida are:

  • Harry Potter and the Escape from Gringotts
  • Despicable Me Minion Mayhem
  • Revenge of the Mummy
  • E.T. Adventure
  • Fast and Furious: Supercharged
  • Hogwarts Express: King’s Cross Station
  • Hollywood Rip Ride Rockit
  • Kang & Kodos’ Twirl ‘n’ Hurl
  • Men in Black Alien Attack
  • Race Through New York Starring Jimmy Fallon
  • The Simpsons Ride

Universal Volcano Bay

Volcano Bay, also known as Universal’s Volcano Bay Water theme park, took over Wet ‘n Wild’s spot as the water park of Universal Orlando Resort and was the first water park created by Universal. The park features a tropical theme centered on a towering 200-foot (61 m) volcano, Krakatau, and opened to guests on May 25, 2017.

UOR volcano bay logo

There is a notable contrast between the new logo, positioned above, and its predecessor below. The updated logo has a more formal appearance, whereas the former one conveyed a playful tone.

Both logos incorporate the imagery of a volcano and water, yet the new version features a golden outline while the previous design was a basic light green line drawing.

Furthermore, the water graphics display a significant divergence. As a water park, the new logo prominently showcases realistic water graphics, whereas the old logo depicted a basic graphic with shades of dark and light blue.

universals volcano bay water theme park logo1

Today has been a big news day for Universal. First, they unveiled a name change to their parks & resorts division, then they released concept art for the Super Nintendo World Donkey Kong Coaster coming to Universal Studios Japan and Epic Universe, and then debuted a new logo for the upcoming Epic Universe theme park at Universal Orlando Resort.

What do you think of the new logos? Let us know in the comments below.

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3 thoughts on “Universal Orlando Resort Unveils Redesigned Logos for Parks and CityWalk”

  1. Normally I like redesigns but these feel like a miss. They aren’t modern or timeless- just kinda cold, boring, and 2013 CGI. I can see the vision, but these feel very poorly executed. On the flip side, Universal officially changed CityWalk’s logo a couple years ago and didn’t make any noticeable physical updates to signage, so time will tell if these changes truly make any difference 😂

  2. Not a fan of the new logos, especially the universal one which to me is unclear. The original was very clear and the single tone was too. The new volcano bay is also not clear and goes against the norm of not being simple.

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