Disney Ever After at Disney Springs has new signage following last year’s aesthetic overhaul to the store.
Disney Ever After Signs
The picture above shows the store earlier this month. Prior to last summer’s makeover, the store was Ever After Jewelry Co. & Accessories, mainly selling jewelry and designer handbags. The signage reflected the more upscale merchandise, with “Ever After” in cutout serif letters on the façade and a black sign sticking out of the wall. The “A” had a curving filigree crossing over an underline.
The new signage uses a similar serif font but without the filigree or underline. The two signs are now nearly identical. They are both black squares with white outlines.
“Disney” has been added to the signs, clearly designating the store as Disney owned and operated. The lettering is white and debossed on the larger sign. “Disney” is in the standard autograph font of the company.
The lettering is flat on the wall sign.
Last year, Disney Ever After began selling more cutesy merchandise like plush and character-inspired merchandise. It features a create-your-own plush headband station.
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