Following Disney’s announcement that Splash Mountain would be re-themed to The Princess and the Frog at the Magic Kingdom and Disneyland, guests at Walt Disney World have snapped up attraction merchandise before it’s gone, and the reopened Briar Patch store at the Magic Kingdom has proved to be no exception.

Despite this being the first time guests are welcomed back to the Magic Kingdom, a handful of devoted fans rope-dropped the Briar Patch. Our reporters spotted a long line leading to the store, with guests leaving with large quantities of merchandise.

The queue does offer social distancing, with guests spaced apart, which may help explain the length of the line.

Yesterday, we reported that Splash Mountain designs have been removed from MaDe and Art on Demand kiosks at Walt Disney World. And with the attraction’s days being numbered at the Magic Kingdom (though no closing date has been officially announced yet), this may signal that merchandise may not be reordered once the current stock has been sold.


Inside, merchandise is zipping off the shelves, as we spotted some racks of plush already picked clean.

Plush, T-shirts, sweatshirts, tank tops and mugs remain available, though by the looks of things, they may not be for long.

Guests are clearly trying to get one last piece of the attraction before it’s “time to be movin’ along.”

This rack also features a plush of Tod from The Fox and the Hound.

The shop still features the Funko POP! three-figure set released last year to mark the Disneyland incarnation of the ride’s 30th anniversary.

Pins are completely gone.
Prior to the announcement, the attraction had been the focus of controversy due to it being themed to the 1946 film Song of the South, a film that has not been made available by Disney since the 1980’s due to its use of racial stereotypes and its idyllic portrayal of Southern plantation life during the Reconstruction Era.
Keep reading WDWNT for continuing coverage of the transition to this new attraction at the Magic Kingdom.
If the parks aren’t open, whose purchasing these?
They’re open today to cast members and their guests as the first day of previews this week
Cast members and their 3+ invited guests?
Cast Members and their guests… expect to see a huge surge in listings on ebay!!!
Exactly cast members cashing in on ebaying the goods, but wait noooooooo cast members are not ment to resell stuff and make obscene profits.
I just looked….$200-$550 per item on E-Bay and Amazon….those CM’s should be ashamed of themselves. And shame on WDW for not regulating how much merch each person could buy.
Today is a cast member preview. :)
Cast members and their families
Cast Member preview…
Cast members and their guests, also saw on some of the tag sale/disney merch pages that CMs were allegedly allowed a 50% off merch purchase day as a “welcome back”. Total abuse of discount in my opinion, also a bit over the top this ride isnt going to be rethemed within the next year at least there is still going to be merch. Its also sad that they couldnt get rid of Splash merch at all now all of a sudden its valuable so it sells. 250$ for a shirt that 30 dollars that they got for 15. That is absolute insanity. There are pictures on ebay of the shirts that were taken before someone even left the park!
This is so unfair. I go on Friday and now I worry there will be nothing left. I just wanted a t-shirt. They really should.be putting a limit on how much people can buy.
I wanted to buy the three Brer’s for my future first grandchild, arriving in October. However, I am not willing to pay upwards of $250/per plush. NOT HAPPENING.
Disney employees purchasing to sell on ebay. It strikes me as hilarious that the Splash Mountain store has been selling Tod the fox and Thumper plush.
I bet we’ll see a bunch of new listings on ebay tonight. $200 stuffed animals, $150 picture frames, $100 shirts….makes me sick that people will take advantage of those of us not close enough to get some personal items for ourselves and will have to be gouged online if we want a few last things to remember our favorite ride by.
in 2 weeks hope alot of the cast members don’t test positive that would be a disaster they get the ebay merchandise and the rona too
I am putting my splash photo op up on ebay if anyone wants to bid on it.