Disneyland Hopeful of Launching New Annual Pass Membership Program When Allowed to Open

Due to the COVID-19 pandemic, the Disneyland Resort has been closed since March 2020. With no definite schedule to reopen, Disney Parks announced the suspension of its Annual Pass program earlier this month. A new Annual Pass “membership” program is expected to launch upon the reopening of the resort. However, as the global pandemic is unpredictable and complex, so is the answer to the question of when Disneyland will roll out its new Annual Pass program.

Disneyland Annual Passholder Magnet

The four factors that will determine the timeline for the program are:

  • When Disneyland reopens
  • When COVID-19 vaccines are widely distributed
  • How quickly the state loosens theme park attendance capacity limits
  • How long pent-up visitor demand lasts
sleeping-beauty-castle-at-disneyland-park

Disneyland and Disney California Adventure are unlikely to fully operate until the spring or summer under COVID-19 health and safety reopening guidelines issued by the state.

Here’s some input from Brady MacDonald from The Orange County Register:

Disneyland and DCA can’t reopen until Orange County reaches the most-restrictive yellow/minimal tier 4 of Gov. Gavin Newsom’s four-tier Blueprint for a Safer Economy — which isn’t expected to happen until spring at the earliest. That makes a reopening date for Disneyland uncertain — and the launch of the new Disneyland membership program even more uncertain.

california-covid-color-codes-3550437

You can read full industry guidelines for theme park reopenings here. 

Disneyland Resort president Ken Potrock hopes to launch the new membership program when Disneyland reopens.

“Our hope is to be ready for this whenever we’re allowed to open. That is our hope,” Potrock said. “It’s hard to pinpoint that because I don’t know what the direction from the state will be. But we are working all hands on deck to develop this as rapidly as we possibly can… The rollout of the COVID-19 vaccine offers a light at the end of the tunnel…That will allow us to pick those capacity limitations up faster and faster and fulfill the desire of our fan base to come back to the park.”

The Disneyland Resort is currently being used as a COVID-19 vaccination “Super POD Site” to assist in the large-scale vaccination of Orange County’s residents.

Disneyland Park COVID Distribution Site

Dennis Speigel, an industry expert with International Theme Park Services, expects there to be tremendous pent-up demand once California theme parks reopen:

“When we return and things reopen it’s going to be like the Roaring ‘20s. The dam is going to break…Everybody is going to be at capacity — Disney, Universal, SeaWorld, Magic Mountain, and Knott’s Berry Farm. They’re all going to be at capacity because we certainly know there are enough people to fill them up.”

Speigel added that ending the old Passholder program will allow Disneyland to add reservation requirements to the new membership program.

mickey-mouse-entrance-floral-replanted-disneyland-park-3

Disney has yet to make any follow-up announcements as to when the new Passholder program will launch. However, it was announced today that Disneyland Passholders who had an active pass upon park closure will now be known as “Legacy Passholders.”

Stay tuned for further updates as we continue to chronicle the reopening of Disneyland and the launch of the new Annual Pass program in the aftermath of the COVID-19 pandemic.

For more information on booking your next trip with our official travel agent sponsor, the Vacationeer, visit wdwnt.travel.

0 0 vote
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

2 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Eric M
Eric M
1 month ago

I can’t wait to see how little Disney will try to give it’s most loyal customers and how much they will try to charge for it.

BCA
BCA
1 month ago
Reply to  Eric M

Indeed. They’ve already hinted at how hard they’re going to screw us…at this point the only variable left is how much lube they use.