Kevin Mayer Speaks Out On Getting Passed Over for CEO of The Walt Disney Company


Kevin Mayer Speaks Out On Getting Passed Over for CEO of The Walt Disney Company


Kevin Mayer Speaks Out On Getting Passed Over for CEO of The Walt Disney Company

Kevin Mayer started 2020 running Disney+ and did so successfully as the company’s streaming service has broken a multitude of records. After helping Disney+ become a household name and incredibly successful streaming service, Mayer was disappointed to be overlooked when Bob Iger announced that he was stepping down as CEO of the Walt Disney Company last year.

800 x 450 Kevin Mayer

After hearing that Bob Chapek would be named CEO after Bob Iger stepped down, Mayer left the company for a new venture. Mayer became the CEO of popular social media app TikTok, and the COO of the parent company ByteDance. While this seemed like a great new endeavor, Kevin Mayer left after only three months due to the Trump administration’s attempt to ban the app.

When asked if Mayer thought he would become the CEO of The Walt Disney Company, he told CNBC:

I was hoping I would be. I’m not sure hope and expectations are the same. It’s a nice job, CEO of Disney.

Look, if you’d asked me that question five years ago, I would have said, no, I didn’t. I didn’t think I was headed towards the CEO of Disney. But given the confluence of events of Tom Staggs leaving, then there being a bit of a vacuum during the 21st Century Fox deal, which caused Bob Iger to stay a little longer… And the fact that I was able to launch Disney+ so effectively. I also launched ESPN+, and I was running Hulu, and I led the entire reconfiguration of the company into direct to consumer. Bob Iger and the board felt that I should run all of that.

That was, I thought, intended to be a bit of a test run to see if I could be CEO. I’m not sure what I could have done there to prove myself more than I did. I think that Bob left earlier than he expected to.

When asked if Bob Iger suddenly stepping down caught him off guard, Mayer told CNBC:

I didn’t know that was coming at all. Look, my interpretation of it is that Bob Iger wanted to focus more on the creative side of things. He has a lot of affinity for that. And it just sort of escalated quickly. And he and the board of directors needed to make a call about who would be the next CEO.

What I’ve heard is I needed a little bit more seasoning. I’d only been in that role for a couple of years, in an operating role. Before that I was chief strategy officer and a staff role, even though I had a lot of people working for me around the world and all that stuff. And I think that the timing of his ascension to being executive chairman, coupled with the fact that Bob Chapek had a lot of experience….Bob Chapek is a good guy, by the way. He’d worked throughout all of the different areas of Disney. He was in the studio, he was running consumer products, had been running the theme parks. It’s not a bad choice. So I can’t….someone wins and someone loses in that situation. And given the timing of it and in the immediacy of it, I think that people felt that he was the safer pair of hands at the moment.

Kevin Mayer is now chairman of one of billionaire Len Blavatnik’s investment firms, a sports streaming service called DAZN.

View all posts

2 thoughts on “Kevin Mayer Speaks Out On Getting Passed Over for CEO of The Walt Disney Company”

  1. if you ask the Janitors at Tomorrowland if they shouldve been CEO , they would say YES , i was a little dissapointed i guess. the point is no one was more qualified than Chapek all along…

    • Just because Chapek ran the product/theme park, or “experiences” arm of the company, doesn’t mean he makes a great CEO. In fact, his track record with the company has been to “optimize profitability” (i.e. cut costs) and he has been pretty clear about his intention to infuse IP into literally everything at the parks in an attempt to create more “synergy” with the products division. But in reality, the Guests, particularly fans, have reacted differently. They hate the company Disney has become under Iger, now Chapek. The Guest experience has suffered, and Chapek has indicated nowhere how he will attempt to fix that. Disney currently has a leadership/management crisis that starts at the top.

      The last great CEO was Michael Eisner, who intrinsically knew how to elevate the Guest experience. Just look how the company evolved and what was built at the parks under his tenure from 1984-2005. Real park/resort theming, overlay of IP where and when appropriate, and a culture that didn’t pander to woke ideology and change things just for the sake of changing it (yes, I’m referring to Splash Mountain!) Disney needs a CEO who will put the Guest first in every decision they make, instead of shareholder value and if that decision is made just to increase the company’s stock price. I honestly don’t know who that person will be, but it sure as heck ain’t Chapek. I often wonder how much better the company would be if still owned by the Disney family…

Comments are closed.