More Mars branding added to Main Street Confectionery

New M&Ms Sign Adds More Mars Branding to Main Street, U.S.A. at Magic Kingdom

Corporate sponsorship continues to creep onto Main Street, U.S.A. at the Magic Kingdom as more Mars branding has been added outside the Main Street Confectionery. A new dimensional sign featuring M&Ms now hangs outside the former Chapeau.

More Mars branding added to Main Street Confectionery

The Chapeau was closed and transformed into an extension on the Confectionery. The refurbished Confectionery reopened last September.

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The new corporate sponsorship was revealed as Mars branding was added to the windows just before the reopening.

More Mars branding added to Main Street Confectionery

The new sign is in the shape of a scoop filled with popcorn and M&Ms. It ties into new treats served inside. Check out our review of the “Main Street Favorites,” three candy-filled popcorn mixes.

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More Mars branding added to Main Street Confectionery

Large bronze popcorn is sprinkled with colorful M&Ms.

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Dimensional MM Sign Mars Branding Magic Kingdom Confectionery 4
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What do you think of more Mars branding on Main Street, U.S.A.? Let us know in the comments.

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  1. I guess I’m a hypocrite.

    I’m not sure why, but I liked FedEx’s sponsorship of Space Mountain, AT&T’s of Spaceship Earth, and HP’s of Mission Space. Maybe those weighty brands gave those attractions real-world legitimacy?

    But this confectionery M&M/Mars branding on Main Street seems cheap and opportunistic to me. The Confectionery was a Disney thing, and those were Disney “magical” treats.

    Maybe it’s the timing of it happening when Bob Chapek is cheapening the experience while gouging for dollars seemingly at every turn…

  2. I don’t care at all, although the caramel corn stuff in that scoop looks a bit “poopish”!
    As fro Mars being a sponsor…. Just look back at Disneyland especially in the 1960’s and 70’s. There were corporate sponsors all around. Hallmark, Sunkist, Welch’s, Pendleton, Hills Bros Coffee and so on. Tomorrowland alone had Goodyear, Bell System, Monsanto and GE.

    As the Mandalorian would say…. “It is the way”

  3. By the time the Chapek era is over there will be very little that remains of Walt’s vision. It wouldn’t surprise me if Chapek puts a Wal-Mart in next to the castle.

  4. Branding for a company that uses child labor not just displayed but *Imagineered* at Walt Disney World – not the greatest of looks

  5. Well, Walt had corporate sponsors when he opened Disneyland. Corporate sponsors have been throughout the parks since they were built. This is not new. This particular one, is cute 🥰

  6. Silly! WDW continues to increase shareholder value on the backs of their valued customers. I happen to be both, and find it offensive. Maybe I’ll be banned for being honest and candid🙈🧐

  7. Corporate sponsorship has been in Disney theme parks since 1955. There is no “creeping in” about it.

  8. Corporate sponsorship on Main Street USA when Disneyland opened in 1955:

    Carnation Ice Cream Parlor
    Bank of America
    Maxwell House Coffee Shop
    Polaroid Camera Center
    Wurlitzer Music Hall
    Upjohn Pharmacy
    Yale & Towne Lock Shop
    Gibson Greeting Cards
    Gallen-Kamp Stores Co.

  9. At Six Flags Discovery Kingdom we use to have several areas that were sponsored by M&Ms and there were several signs in the park with M&M’s on them. However, we noticed during Christmas all the M&M signage had been taken down. We were wondering what happened to our M&M stairs, now we know. They went to disney.

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