In a new video shared on the Disney World Passholders Facebook page, Disney continues to tease a new Figment Passholder magnet coming soon.

“Imagine that,” the caption reads, “a hint for the next Passholder Magnet. But who could it be?” The video features a white fence with the Mickey Mouse Annual Passholder logo above “New Passholder Magnet Coming Soon” painted in pink letters. The handwriting looks like Figment’s writing that we’ve seen before.

A purple paintbrush with pink paint at the end is seen bouncing away.

Disney first teased the new Walt Disney World Annual Passholder magnet in the V.I.PASSHOLDER Days announcement, also using the word “imagination” to reference Figment.

The last two posts on the Disney Annual Passholder Instagram page are also of Journey Into Imagination at EPCOT.

Disney has not announced where this magnet will be available.

A Figment Annual Passholder magnet was previously released for the EPCOT International Festival of the Arts in 2019. But the look of the Walt Disney World Annual Pass program has since been re-designed, an update that extends to the magnets. They are now D-shaped, with a character in the center and “Walt Disney World Annual Passholder” around the edges.

Walt Disney World Annual Pass Program

Walt Disney World Annual Passes were sold continuously from September 1982 until March 2020. Since then, the price had increased dramatically, multiple tiers were introduced with various blackout dates and benefits to match. At times, the resort even encouraged guests to become Passholders through advertising at the parks, around Central Florida, and through benefits like discounts on merchandise and food.

Of course, at the outset of the COVID-19 pandemic, that all changed. While Walt Disney World did not go the route of Disneyland and Tokyo Disney Resort by canceling every Annual Pass and issuing refunds, nor did they resume sales immediately as the Paris, Hong Kong, and Shanghai resorts did upon reopening. Passes remained valid and renewable after the COVID-19 closure concluded in July 2020, although new sales were halted almost immediately upon reopening. At the time, Disney assured guests it was a “temporary” measure due to capacity restrictions at Walt Disney World.

In August 2021, Walt Disney World announced an overhaul of their pass system, replacing the four tiers introduced in 2015 with a more confusing character-based system. New passes then went on sale in September 2021, and remained on sale for nearly three months before being suspended in late November. The two middle tiers were briefly on sale last June for a single day before halting again. All four Walt Disney World Annual Passes went on sale again this year.

Beginning in April 2023, Walt Disney World Annual Passholders can visit the theme parks after 2:00 p.m. on most days without a park pass reservation. This perk does not include Magic Kingdom on Saturdays and Sundays, when a reservation will still be required.

It was recently announced that beginning next year, Walt Disney World Annual Passholders would no longer need park pass reservations for select “good-to-go” dates.

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