Disney’s new CEO, Josh D’Amaro, addressed Disney theme park pricing and attendance during Wednesday’s Annual Meeting of Shareholders.
Disney Parks Pricing
One of the shareholder questions asked near the end of the meeting was: “How does Disney Experiences balance revenue growth from ticket pricing and attendance with maintaining positive guest satisfaction?”
Disney Experiences includes Disney theme parks around the world, Disney Cruise Line, and Adventures by Disney. The segment’s high price tags are often criticized and former Disney CEO Michael Eisner recently expressed his dislike for current park pricing.
“This is an important question,” D’Amaro said. “I guess I’d start with the fact that I know that a Disney Park visit, it’s a meaningful investment for families that visit us. Our goal is for every single guest to feel that their experience is worth it. Basically, we want this experience to be the best day of a guest’s life. And we’re always measuring our success here.”
D’Amaro cited the metrics of guest experience ratings and intent to return, which are both “very high” across all Disney parks.
“When it comes to how we think about pricing,” he continued, “what we try to do is focus on offering a wide range of options and different price points so that families can visit in ways that work for them, whether that’s during a value season or, you know, maybe taking advantage of multi-day ticket savings or even taking advantage of special offers that we introduce from time to time.”
He cited Disneyland Resort’s Kids’ Summer Ticket Offer, which offers children tickets for as low as $50 per day, as well as the kids’ free dining plan at Walt Disney World.
“What we try to do is provide a fair amount of choice and flexibility for our guests while at the same time making sure that we’re managing daily attendance and overall experience,” D’Amaro concluded.
D’Amaro also discussed artificial intelligence, Disability Access Service, Lightning Lane, and Figment.
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