A new video was shared to the Disney World Passholders Facebook page teasing a new Passholder magnet is in the works.

New Walt Disney World Passholder Magnet

The caption on the post reads, “It’s your lucky day! A new Passholder magnet is coming soon. Make your guesses now.” The video shows a classic cinema countdown from 3 to 1, and leads to a short image that looks like a classic film teaser.

The teaser reads, “Walt Disney World presents ‘New Magnet,’ an Annual Passholder Production. Coming Soon.” The video is entirely in black and white, with an old-school flickering filter over it to recreate the look of classic film.

Disney has not announced who will be the star of this new magnet, though many guesses in the comments from Passholders point to Oswald the Lucky Rabbit.

Disney has not announced where this magnet will be available.

Walt Disney World Annual Pass Program

Walt Disney World Annual Passes were sold continuously from September 1982 until March 2020. Since then, the price had increased dramatically, multiple tiers were introduced with various blackout dates and benefits to match. At times, the resort even encouraged guests to become Passholders through advertising at the parks, around Central Florida, and through benefits like discounts on merchandise and food.

Of course, at the outset of the COVID-19 pandemic, that all changed. While Walt Disney World did not go the route of Disneyland and Tokyo Disney Resort by canceling every Annual Pass and issuing refunds, nor did they resume sales immediately as the Paris, Hong Kong, and Shanghai resorts did upon reopening. Passes remained valid and renewable after the COVID-19 closure concluded in July 2020, although new sales were halted almost immediately upon reopening. At the time, Disney assured guests it was a “temporary” measure due to capacity restrictions at Walt Disney World.

In August 2021, Walt Disney World announced an overhaul of their pass system, replacing the four tiers introduced in 2015 with a more confusing character-based system. New passes then went on sale in September 2021, and remained on sale for nearly three months before being suspended in late November. The two middle tiers were briefly on sale last June for a single day before halting again. All four Walt Disney World Annual Passes went on sale again this year.

It was recently announced that beginning next year, Walt Disney World Annual Passholders would no longer need park pass reservations for select “good-to-go” dates.

Who do you think will be the star of the new Walt Disney World Passholder magnet? Share your guesses with us in the comments.

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